01
Connect
Data is gathered from each social platform you use.
Social Media Analytics
Marketing Analytics / Capability
Understand what your audience responds to
Channel-level insight into reach, engagement, and content performance.
Part of our marketing analytics practice: Every platform shows different numbers in different places. Our social media analytics brings that data together, looks at reach, engagement, audience growth, and content performance, and shows which posts and formats deserve more of your effort.
How we deliver
How we measure marketing.
We look for patterns across many posts, not single viral moments.
02
Compare
Performance is benchmarked across formats, topics, and posting times.
03
Interpret
We identify what drives engagement and audience growth.
04
Advise
You get recommended changes to content, timing, and platform focus.
What we do
Social insight you can use
Which content formats, topics, and platforms are working, and where your social effort should go next.
- Engagement analysis
- Audience insights
- Content performance
- Format comparison
- Competitor benchmarks
- Platform trends
Related capabilities
More from Marketing Analytics
- Campaign ReportingStructured reports showing what each campaign delivered and why.
- Performance ReportsConcise summaries of results against the metrics that matter to you.
- KPI TrackingOngoing tracking of the indicators tied to your marketing goals.
- Campaign AnalysisPost-campaign reviews on what to keep, cut, or improve next time.
- Monthly ReportingA regular reporting rhythm that keeps stakeholders informed.
- Insights & RecommendationsPractical next steps drawn from the data and written for decision makers.
- Social MediaExplore our Social Media services.
Engagements
Choose how we partner
Project
A defined scope for one campaign, launch, or channel priority.
Retainer
Ongoing monthly support across planning, execution, and reporting.
Integrated
Several Ouj services working together under one marketing plan.
Yes. Your public performance can be compared with selected competitors to find gaps and opportunities.
Need Social Media Analytics?
Social media analytics shows where your content effort pays off and helps your team focus on what your audience values.