01
Gather
Your team shares upcoming launches, events, and promotions.
Content Planning
Social Media / Capability
Know what to post and why
Monthly themes and messages mapped to your goals and business calendar.
Part of our social media practice: Content planning connects your social media strategy to what goes out each week. Themes, formats, and messages are decided in advance, which means your posts support launches and seasonal moments instead of just filling space.
How we deliver
How we run social.
Your business calendar comes first. The ideas fill in around it.
02
Theme
We set monthly themes and content pillars that match your strategy.
03
Mix
Carousels, reels, stories, and static posts are balanced across the month.
04
Approve
You review the plan and request changes before production begins.
What we do
Planned, not improvised
Each month starts with a plan that links every post idea to a goal and a format.
- Monthly themes
- Content pillars
- Format mix
- Campaign moments
- Seasonal dates
- Message priorities
Related capabilities
More from Social Media
- Social Media StrategyA clear plan for which platforms you use, who you reach, and why.
- Content CalendarsOrganized posting schedules your team can approve at a glance.
- Social Media ManagementDay-to-day publishing, scheduling, and account upkeep handled by our team.
- ModerationTimely replies and careful handling of comments and messages on your channels.
- Platform ManagementProfile setup, optimization, and ongoing care across every platform you use.
- Social Media ReportingMonthly summaries showing what worked, what did not, and what to change.
- Content & CreativeExplore our Content & Creative services.
Engagements
Choose how we partner
Project
A defined scope for one campaign, launch, or channel priority.
Retainer
Ongoing monthly support across planning, execution, and reporting.
Integrated
Several Ouj services working together under one marketing plan.
Most plans cover the month ahead. Larger campaigns and seasonal moments are mapped out earlier to give production enough time.
Need Content Planning?
With a plan in place, your team spends less time hunting for ideas and more time on posts that support real goals.