01
Objective
Goal, target cost, and budget are confirmed first, along with how success will be measured.
Performance Marketing
03 / Performance Marketing
Put your brand in front of the right audience.
Paid campaigns built around business goals.
Ad spend without a defined objective is hard to justify. Our performance marketing team plans, launches, and optimizes paid campaigns around clear business objectives, and each budget decision ties back to the leads, sales, or awareness you need.
Strategy
Comes first
Creative
Built on brief
Results
Measured monthly
Plans
Refined continuously
Capabilities
What we deliver
Paid media planned, bought, and managed against measurable targets.
01
Media Planning
Channel mix, budget split, and timing planned around your growth targets.
Learn More →02
Media Buying
Ad placements bought on the platforms most likely to reach your audience.
Learn More →03
Paid Advertising
Campaign setup, targeting, and ad testing across paid social and search.
Learn More →04
Lead Generation
Campaigns and landing pages designed to capture qualified inquiries.
Learn More →05
Campaign Management
Daily oversight that keeps campaigns on brief and on budget.
Learn More →06
Campaign Optimization
Ongoing tests on audiences, creative, and bids to lower cost per result.
Learn More →07
Retargeting
Ads that bring back people who already visited your site or engaged with your brand.
Learn More →08
Performance Marketing
Full-funnel paid media managed against the outcomes your business cares about.
Learn More →How we work
How we run paid.
02
Plan
We choose channels, audiences, and ad formats, and tracking is tested before launch.
03
Launch
Campaigns go live with checked targeting and daily monitoring from day one.
04
Optimize
Bids, audiences, and creative are adjusted as data comes in, and results are reported monthly.
What you get
Budget with a purpose
Each campaign has a defined objective and tracked spend. The reporting then tells you what to do next.
- Media planning
- Media buying
- Campaign setup
- Lead generation
- Retargeting
- Optimization & reporting
Audience
Who this is for
For brands ready to invest in paid acquisition with firm targets and accountable reporting.
- Teams launching or scaling paid campaigns
- Businesses focused on leads or online sales
- Brands that need experienced media buying
- Companies wanting more from their ad budget
Engagements
Ways to work together
Project
A defined scope for one campaign, launch, or channel priority.
- Agreed deliverables and timeline
- Check-ins at key milestones
- Wrap-up performance report
Recommended
Retainer
Ongoing monthly support across planning, execution, and reporting.
- Monthly plan and priorities
- Regular content or campaign work
- Monthly performance report
Integrated
Several Ouj services working together under one marketing plan.
- Dedicated account team
- Cross-channel strategy
- Leadership-level reporting
Tools & platforms
Meta AdsGoogle AdsLinkedIn AdsTikTok AdsGA4Google Tag Manager
It depends on your goals, market, and platforms. During planning we recommend a starting budget and explain what it can realistically achieve.
Ready to start?
Tell us your objective and budget range, and we will outline a paid media plan to match.