01
Structure
Campaigns, ad groups, audiences, and keywords are planned.
Paid Advertising
Performance Marketing / Capability
Ads built, targeted, and tested
Campaign setup, targeting, and ad testing across paid social and search.
Part of our performance marketing practice: Paid advertising puts your message in front of people when they are most likely to respond. We build and run paid social and search campaigns, choosing the targeting, formats, and messages that suit each platform and buying stage.
How we deliver
How we run paid.
Testing is built in from launch, so we learn quickly what works.
02
Create
Ad copy and visuals are prepared in several variations.
03
Launch
We go live once tracking is checked and budgets are set.
04
Test
Variations are compared, and the ones that perform get more budget.
What we do
Campaigns ready to run
We handle the full setup of your paid campaigns: audiences, ad copy, creative variations, and conversion tracking.
- Paid social ads
- Search ads
- Audience targeting
- Ad copy variations
- A/B testing
- Conversion tracking
Related capabilities
More from Performance Marketing
- Media PlanningChannel mix, budget split, and timing planned around your growth targets.
- Media BuyingAd placements bought on the platforms most likely to reach your audience.
- Lead GenerationCampaigns and landing pages designed to capture qualified inquiries.
- Campaign ManagementDaily oversight that keeps campaigns on brief and on budget.
- Campaign OptimizationOngoing tests on audiences, creative, and bids to lower cost per result.
- RetargetingAds that bring back people who already visited your site or engaged with your brand.
- Content & CreativeExplore our Content & Creative services.
Engagements
Choose how we partner
Project
A defined scope for one campaign, launch, or channel priority.
Retainer
Ongoing monthly support across planning, execution, and reporting.
Integrated
Several Ouj services working together under one marketing plan.
Search reaches people already looking for what you offer, while social helps create demand. The right mix depends on your goals, and many plans use both.
Need Paid Advertising?
Well-structured paid campaigns bring qualified visitors to your business and show you which messages work.