01
Objective
The campaign goal, audience, and main KPIs are defined.
Media Planning
Performance Marketing / Capability
The right channels, budget, and timing
Channel mix, budget split, and timing planned around your growth targets.
Part of our performance marketing practice: Before spending on media, you need a plan for where the money goes and why. Our media planning covers channel mix, budget split, audiences, timing, and expected outcomes. Each plan is based on your objectives and your market.
How we deliver
How we run paid.
We plan media backward from the result you need, not from the channels you already know.
02
Research
We review audience behavior, competitors, and platform options.
03
Allocate
Budget is split by channel, phase, and audience.
04
Forecast
Benchmarks and estimated outcomes give you something to measure against.
What we do
A plan for every budget
Your media plan explains where the budget goes, what each channel is expected to do, and how results will be judged.
- Channel selection
- Budget allocation
- Audience planning
- Campaign timing
- KPI benchmarks
- Forecasting
Related capabilities
More from Performance Marketing
- Media BuyingAd placements bought on the platforms most likely to reach your audience.
- Paid AdvertisingCampaign setup, targeting, and ad testing across paid social and search.
- Lead GenerationCampaigns and landing pages designed to capture qualified inquiries.
- Campaign ManagementDaily oversight that keeps campaigns on brief and on budget.
- Campaign OptimizationOngoing tests on audiences, creative, and bids to lower cost per result.
- RetargetingAds that bring back people who already visited your site or engaged with your brand.
- Marketing AnalyticsExplore our Marketing Analytics services.
Engagements
Choose how we partner
Project
A defined scope for one campaign, launch, or channel priority.
Retainer
Ongoing monthly support across planning, execution, and reporting.
Integrated
Several Ouj services working together under one marketing plan.
Objectives, audiences, channels, budget split, timing, creative requirements, and the benchmarks each channel will be measured against.
Need Media Planning?
A clear media plan lets you spend with confidence and explains the reasoning behind each budget decision.